Ministers launch plan to grow Bay of Plenty

Press releases
Thursday, October 29, 2015

Lifting employment, incomes and investment across the region is at the centre of a new action plan announced today by Economic Development Minister Steven Joyce and Primary Industries Minister Nathan Guy.

“Our region has shown encouraging resilience and growth in recent years, but we must also develop our natural strengths to sustain the good quality of life we enjoy in the Bay”, local MP Todd Muller says.

“We’re looking to agribusiness, education and skills, forestry and wood processing, geothermal, horticulture, Māori land utilisation, water management, and tourism as key areas for our region”.

Water management is particularly significant for the Western Bay, where maintaining productive land is competing with urban growth.

Strong potential exists for utilising Māori owned land, particularly for forestry and wood processing, which can be used to both benefit the region and support development of Māori leaders, management and youth capability.

Zepsri is set to increase revenue to $3 billion by 2025, with current export revenue at $1 billion. Within the kiwifruit industry there is a strong demand for education and skills tailored to working in the field, and our local Bay of Plenty Polytechnic is working closely with industry to meet this demand.


Media contact: Stefan Slooten (04) 817 9431

Authorised by Todd Muller, 3/9 Domain Road, Papamoa